Product images: Amazon listings
We like the SimpliFire Allusion Platinum 72" for the mix: 72 inches of fire across the wall and a flame that runs without the heat. It is a good match for a TV feature wall with a long linear fire, at 5.9/10 on its documented specs.
| Brand | SimpliFire |
|---|---|
| Category | Built-in & wall-mounted inserts |
| Stated width | 72 in |
| Flame without heat | Stated in the listing |
| ASIN | B082XJCHJ3 |
Full listing title: SimpliFire 72-Inch Allusion Platinum Linear Electric Fireplace (SF-ALLP72-BK)
| Stated width | 72-InchExact listing |
|---|
Rated from the listing's specs, no buyer reviews yet
What it's made for: a TV feature wall with a long linear fire.
The two electric fireplace inserts closest to it on our rating, with a dated price.
What it has going for it
72 in wide, per the listing. A long, linear fire that can carry a whole feature wall. Check in the installation drawing whether the figure is the frame or the viewing area, then hold it against your wall cavity.
Flame without heat. The heater and the flame run separately, so you can have the glow in July without warming the room. The fireplace earns its place all year, not only in January.
For the living room, 72 inches of fire are wide enough to anchor a big wall.
For a bedroom or a study, the flame runs without heat, so it can glow on a warm night too.
On balance it is a living-room centrepiece that can also do a smaller room, not the other way round.
The seller states, word for word, in the SimpliFire Allusion Platinum 72" listing:
Large height maximizes firebox viewing area.
Four flame color options and 14 LED ember bed lighting themes allow for a wide range of color options.
Includes integrated heater for added ambiance and warmth; Unit can be operated with or without heat.
Hold these against the manual of the exact model before you order.
At the price on Sep 30, 2026, each stated inch of width costs about $33. That puts it in the pricier third of the 117 inserts we have a price for.
Cost per inch is only a rough yardstick: the heater, the flame options and the build count as much as the width.
The button opens the exact listing (ASIN B082XJCHJ3), where today's price, stock and seller apply.
Short on wall space? The Touchstone Sideline 60" Smart (9.5/10) is 60 in wide, per its listing.
Want to run it from your phone? The LegendFlame 60" Smart Wall/Recessed (8.8/10) works with Alexa, per its listing.
More flame colors? The Xbeauty 60" Recessed and Wall Mounted (9.3/10) lists 12.
Our take
Our favourite thing about the SimpliFire Allusion Platinum 72" is 72 inches of fire across the wall, closely followed by a flame that runs without the heat. No buyer reviews yet, so the SimpliFire Allusion Platinum 72" has to win you over on paper. The one thing that bugs us: no heater output in the listing, while most picks here state one. We'd pick it if you are building a feature wall around a big TV; otherwise, put it next to the Dimplex BF45DXP 45" Deluxe Firebox first.
A big, flat box with glass inside: open it with two people and check the front before the cardboard goes out.
Try the flame at a few brightness settings; lower often looks more real at night.
A quick dust of the glass now and then, and a look at the manual's cleaning page once a season. Our maintenance guide has the rest.
Heater off, flame on: the glow stays on the wall in July without warming the room.
One thing to settle before the SimpliFire Allusion Platinum 72" ships: check your wall, because the 72-inch figure has to match your opening, and a listing width can mean the frame or just the viewing area.
Draw the opening on the wall with painter's tape at the real size, step back, and check it against the installation drawing. Our recessed installation guide lists the clearances to ask about.
Pick the outlet before you pick the finish: a free one close by, nothing heavy on the same circuit, and no extension cord. Our power requirements guide lists the questions to ask.
Treat it as supplemental heat for one room. Our supplemental heat planner turns your square footage into a rough answer.
Glass-fronted inserts are big, flat boxes: plan two people for the unboxing, and decide early who frames the wall. Our built-in vs wall-mounted guide weighs recessed against wall-mounted.
How the SimpliFire Allusion Platinum 72" stacks up against the closest alternative, the Dimplex BF45DXP 45" Deluxe Firebox.
| Criterion | SimpliFire Allusion Platinum 72" | Dimplex BF45DXP 45" Deluxe Firebox |
|---|---|---|
| Our rating | 5.9/10 | 5.9/10 |
| Width | 72 in | 45 in |
| Thermostat | Not stated | Stated |
Both score 5.9/10. The Dimplex BF45DXP 45" Deluxe Firebox adds a thermostat, while the SimpliFire Allusion Platinum 72" brings a wider unit (72 in).
We rate it 5.9/10 (fair). The rating comes from its documented listing alone, as no customer-review record is captured yet.
Its listing states a 72-inch width. Those are the maker's figures, so tape the width on the floor and check it against your wall and your TV before you order. The listing we read gives no heater figure, so ask the seller before you count on it for warmth.
The listing we read does not state its supply voltage or heater wattage. Read the supply, plug and circuit conditions on the exact listing and in the manual before you order, and never run a heater on an extension cord or a shared power strip. Anything beyond an existing standard outlet, hardwiring or 240 V included, is a job for a licensed electrician.
Its listing states a 72-inch width and a flame that runs without the heat. Those are the seller's figures; for how real the flames look in a living room and how loud the fan runs at night, the buyer reviews are the better guide.
Your wall: draw the opening on the wall with painter's tape at the real size, step back, and check it against the installation drawing. Our recessed installation guide lists the clearances to ask about. The outlet: pick the outlet before you pick the finish: a free one close by, nothing heavy on the same circuit, and no extension cord. Our power requirements guide lists the questions to ask. Heat for your room: treat it as supplemental heat for one room. Our supplemental heat planner turns your square footage into a rough answer. Delivery and install: glass-fronted inserts are big, flat boxes: plan two people for the unboxing, and decide early who frames the wall. Our built-in vs wall-mounted guide weighs recessed against wall-mounted.
We link to the exact listing on Amazon, where today's price, stock and seller apply. It is an affiliate link, and it has no effect on the rating.
If the SimpliFire Allusion Platinum 72" hasn't sold you yet, see where it ranks, read the guides that feature it or browse all built-in & wall-mounted inserts.